Top 5 Fashion Games on iOS in South Africa: Q1 2023 Performance

In the first quarter of 2023, the top 5 fashion games on iOS in South Africa displayed diverse trends in weekly downloads, revenue, and active users. Here's a detailed look at the performance of these popular apps.

Project Makeover by Magic Tavern, Inc. saw its weekly revenue peak at approximately $4.2K in late December before gradually declining to around $2.6K by the end of March. Weekly downloads fluctuated, reaching a high of about 2.7K in early February. Active users peaked at nearly 14.8K in the same period but showed a notable drop towards mid-March, ending the quarter with around 12.9K active users.

Merge Studio: Fashion Makeover from Paxie Games experienced a varied revenue trend, with a notable peak of $581 in late December and another rise to about $382 in mid-March. Downloads saw a significant increase, peaking at over 3K in mid-March. Active users followed a similar trend, rising sharply from around 1.4K at the start of the quarter to nearly 5K by mid-March.

Makeover Studio: Makeup Games, published by LIHAO TECH CO., LIMITED, maintained a relatively steady weekly revenue, peaking at $253 in late January. Downloads saw a sharp decline from around 1.7K in late December to just 92 by the end of March. The app’s active user base also decreased steadily from around 13.9K in late December to approximately 8.6K by the end of the quarter.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had a consistent weekly revenue, peaking at $129 in early January. Downloads were highest in early January at around 1K but showed fluctuations throughout the quarter. Active users peaked at approximately 5.1K in early January and maintained a relatively stable trend, ending the quarter with around 4.6K active users.

Super Stylist Fashion Makeover from CRAZY STYLE LTD experienced a varied revenue trend, peaking at $371 in mid-February. Downloads saw significant fluctuations, peaking at 1.6K in late December and dropping to 134 in early March before recovering to 732 by the end of the quarter. Active users showed a declining trend initially but recovered to end the quarter at approximately 5.4K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the fashion gaming market on iOS in South Africa. For more detailed insights and trends, visit Sensor Tower.